04)

SEASONAL BRAND STRATEGY.

Urban Outfitters - Womenswear Branded

Historic performance analysis
Customer insight, trend & competitor analysis
Seasonal brand, channel & market growth strategy
Product segmentation & pricing frameworks
Marketing & partnership coordination

View full project →

Include

1. Deck-style Slide(s)

→ Use mock slides or screenshots of the seasonal strategy deck you created.
If you don’t have originals, mock up 2–3 pages in Canva:

  • Brand tiering or segmentation matrix

  • Product pricing ladder

  • Customer or trend board

2. Moodboard or Trend Edit

If part of your seasonal planning included trends or consumer behaviour, build a visual moodboard:

"Spring/Summer Brand Direction: Grunge Revival, Fluid Utility, Statement Denim"

3. Brand Matrix / Performance Grid

Show how you evaluated brands based on growth, decline, or fit. (Even if it’s fake data for confidentiality, the structure still looks credible.)