Led creative direction, styling and production for The Ragged Priest’s Spring 2025 collection.
Following a shift in product and brand identity, the challenge was to re-establish the original alternative, grunge-inspired aesthetic while working with a softer, more commercial collection. With limited samples and a tight turnaround, I focused on styling choices to bring some of that attitude back - using accessories, layering and stance to reintroduce elements of the brand’s DNA, delivering clean, commercial imagery with an edge.